What every webmasters should know about adsense placement?

I have always been impressed by those that could earn thousands of dollars through adsense. To be honest time and again I have struggled to increase my adsense earnings but to no avail. I have adopted all kind of strategies in order to increase traffic to my site but my earnings seem to remain low. Then I figured out that traffic was only one part of the equation. Your adsense placements also matters a lot in your earnings.


A popular belief among adsense publishers is that a high traffic will ultimately bring in higher earnings. However this is not always true as the click-through rate (CTR) matters a lot. You can have a lot of people visiting your site but not necessarily clicking on your ads. The inverse is also true. Good ads placements can certainly improve the earnings even if the site is getting average traffic. For those that may be asking how to do this I have selected three tips that could be useful to you.


First thing that you will need to look into is your ads placement if you want to improve your CTR. Google advice bloggers to blend their ads to their site background in order to improve the likelihood of getting clicks. Some webmasters also place a Google link unit at the top to mimic a navigation bar just to entice visitors to click on the ads. It is also a good idea to implement the Google search feature in your site. Not only you will be providing a great utility to your visitors you will be also increasing your opportunities to improve your earnings.


The good thing about adsense is that they propose you a wide variety of ads that you can choose from. For instance you can make better use of small space by using the link units to monetize your site better. In some other cases an imposing skyscraper can be really useful to grab the attention of visitors and hence increase your CTR.


It is also important that you implement a proper tracking system on your site. This will indeed help to find out the most efficient ads placements on your site. Adsense provide a powerful tracking system in the form of channels that can be really helpful if you want to improve your earnings. Each time you make a change on the ads placements try to keep a record to find out if it makes any difference on your CTR.


Adsense is indeed a great way to earn money on the Internet. I for one can say that all the adsense gurus are right. There is real money in it. But you should not rely only on traffic to increase your earnings. It is also important that you work on your ads placements in order to increase your CTR.




Written by Edgar Boutaric
Adsense is not the only way to monetize your blogs. There are several other ways to monetize your blogs. Visit our site Blog Marketing Tools to find out more about the different tools to monetize your blogs.